In a very concise blog post on free-to-play game design by Nicholas Lovell, I watched marketing theory evolve once again. I have to be honest, it had been quite some time since I last saw any marketing concept re-modeled to fit an industry as seamlessly.
To cut a long story short, Lovell presented two marketing concepts, AIDA and Maslow’s Hierarchy of Needs, but with an interesting gaming twist; the renowned Funnel model and his Pyramid, respectively. If you’re not familiar with the two traditional marketing concepts, I highly recommend that you give yourself a chance to look them up.
Although both the Funnel and the Pyramid are great tools to keep everyone in a game development studio on the same page, when it comes to actual development and the need to monetize, there were a couple of things that weren’t stressed enough, if at all; competition and future potential.