The use of in-game analytics can be an invaluable tool to a game or application developer. It can be used for improving the end product and provide a better experience to the users. It gives insights for testing various hypotheses, produces statistics that can improve the game design, business model and other aspects of current and future projects.
Designing good analytics needs a lot of work and experience. We create each event so that it contains all necessary information for analysis. This includes attributes that may not seem important or useful initially, but can be invaluable in the future.
Our team has years of experience designing, evaluating and analyzing analytics on several applications and millions of users, and we can do the same for your projects, no matter their size.
Our team has being doing extensive research for many years. We started developing games when the Casual Games market was starting to boom, then entered the mobile world a few years later. We have built products for many different platforms and audiences, always trying to be as informed as possible for our new endeavours. We have released titles on most major markets, made deals with publishers, VCs, and distributors, wrote business plans and crafted market analysis documents.
Whether you are assessing the potential of entering a new market, wondering about the specifics of developing for a certain platform, trying to find more about your competitors, or evaluating an engine, a framework or a new technology, we can help you by doing extensive research and authoring detailed reports for you.
- Market Research
- Competitor Analysis
- Platform Analysis
- Technology Assessment
Platform Guidelines & Best Practices
Each platform has a different philosophy when it comes to how it treats its users. Apple, for example, provides very detailed Human Interaction Guidelines, which all developers must follow; the same goes for Google. The App Store Review team also has very specific requirements for iOS applications, and it is very important to do whatever is possible to not have your app rejected. These guidelines keep changing over time and it requires a significant amount of time to know everything there is to know about them.
Also, users on each platform think about the same things in a different way. For instance, Android users tend to be more sensitive about privacy compared to iOS users. Finally, each platform has different policies on the same issues. For example, the App Store and Google Play consider different things important when it comes to decide to feature an app.
We have been researching these guidelines and adjusting our designs accordingly for many years, and we can help you save a lot of time, minimize the chance for app rejections and increase user satisfaction.
App Store Optimization
One of the most difficult challenges for mobile developers is app store visibility. On the one hand, stores like Google Play and the App Store give you the potential of millions of views for your game or application. On the other hand, it is very difficult to rank at the top of user searches. This is, however, where one of the most important sales funnel begins.
You want your apps to be viewed by as many users as possible, and you also want a high conversion rate from views to actual downloads.
Our team can help you in both areas, by writing the descriptions and meta keywords, reviewing your screenshots and videos and suggesting changes, in order to improve both the visibility and the download rate of your apps.