Quality Assurance Review
Each project has custom needs, but there are also some common areas that most apps share. We can evaluate the functionality of your application or game, and design QA tests for a variety of uses, such as Daily, Weekly and Release, taking into account the platforms you are targeting and all special circumstances your users might face.
Our team has designed a very efficient protocol for manually testing software, saving us countless hours and greatly reducing bugs. The procedure, which we developed for our own products, provides a robust framework which ensures we are ready to release on multiple platforms in a very short time.
Usability & Accessibility
People like software that is easy to use. It looks like it has being built for them, and makes their lives easier. This can have a great effect on keeping them hooked, becoming paid customers and telling their friends.
The teams building the product are too invested themselves, and cannot easily view things from a user’s perspective. We can help your team by providing that perspective for you. Our consultants have a great experience building and testing software that is usable and accessible. We can review your application and provide detailed suggestions for making it more user-friendly, in terms of UI and UX.
Making a game or an application usable and accessible can have a tremendous impact on user satisfaction, churn rates, conversion rates and revenue. Although you should be already doing frequent informal usability tests with friends or strangers, you should also do structured tests. These can offer a different, more holistic perspective and highlight important issues of your UI and UX.
We can design tailored processes for performing usability sessions for your application, complete with questionnaires and guidelines for coordinators. Our team will analyze the game play or the functionality of your app, review user on-boarding and identify testing objectives. We will create structured sequences of testing and Q&A, design the questionnaires, setup the required equipment and software, and write detailed scripts for the people performing the questions and coordinating the sessions.
Our usability experts can train your people to perform the usability sessions in-house, or have our team run them for you.
The first few minutes a user ever interacts with you game or application are the most crucial. About 26% of app installs are uninstalled in the first hour after installation. You want to make sure that you keep each user in your app as much as possible, in order to decrease churn rate and increase repeat visits and purchases. More importantly, when an application makes users leave so fast, it usually means that it is not addressing their needs properly and provides them with a bad experience. Changing that is always a win-win situation for everyone.
You want to guide your users through the proper amount of features in the right amount of time, to show that you have a great app. You want to postpone roadblocks like signing up, or subscribing for notifications until you have to show them. Depending on the app, you may even need to create a tutorial that explains how to use the app itself. We can evaluate your current on-boarding scheme and design a complete experience for your users, so that you retain as many of them as possible.